Eco Friendly
0% HARMFUL SUBSTANCES
INNOVATIVE WORKING TECHNIQUES
academy
NEW TRENDS
AVANT-GARD LABORATORIES
100% NATURAL COLORING POWDERS
FORMAT
AFFILIATION
FRANCHISING
COSMECEUTICAL & SKINCARE

Why RM®

perche-rm
In a moment in which market is based on competition, offers are numerous, generating confusion, trusting a consolidated brand becomes essential to gain reliability and competence. Riccardo-Malisano gives professionals a wide range of solutions to satisfy their needs, from product range to the opening of a RM® branded salon.
1

SENSITIVENESS

RM centres:

  • Are sensitive to trends and innovations
  • Are sensitive to products respecting the environment, free from harmful substances, certified and scientifically proven.
  • Trust a brand where an actual professional colleague understands their real needs.
  • Are sensitive to market turns and to modern and aware women
2

ORIGINALITY/h2>

RM centres:

  • Want to be different and offer exclusive services
  • Want to increase their business, giving the client innovation and values
  • Want to improve customer loyalty, offering customized services.
  • Want to offer exclusive products to strengthen the bond with clients while being profitable for the salon.
  • Want to offer the client new information about Hairceutic products and new coloring powders Organic Shade
3

GROWING IN TEAM

RM centres:

  • Become part of a team, strengthening their identity
  • Share a common language both nationally and internationally, to become stronger
  • Are seen as innovators and trend setters
  • Stand out from the “stylist mass”, emerging as recognized leaders
  • Acquire new clients who embrace RM® values
4

QUALITY

RM centres:

  • Choose Made in Italy excellence in fashion, laboratories, safe products
  • Use scientifically proven and quality products for women’s health
  • Choose an innovative brand involved in cosmetology, which directly formulates its products in cooperation with a Dermo Aesthetic Surgeon
  • Can be proud of the maximum European certification for the entire product range
5

CHANGE

RM centres:

  • Have the tools to educate and inform the clients, who pay more and more attention to the products they buy
  • Want to emerge for their competence and to offer an expert and high-quality advice
  • Specialise their activity in order to give tangible answers on actives, performance, fashion trends and working techniques
  • Invest and challenge themselves to satisfy and bond with their clients
“THE ANCIENT ART TO BE BEAUTIFUL IS NOT SECRET ANYMORE”
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