The well-known brand Riccardo-Malisano, a reference point for the Hair Style, has widen its horizons.
The brand Riccardo-Malisano acquired an important profile with RM Project Srl, whose purpose is to launch Riccardo-Malisano know-how: techniques, secrets and advices are introduced in a National and International setting.
Innovative working techniques, Hairceutics – 0% harmful substances, pure and concentrated actives – 100% natural coloring powders represent an interesting know-how for the market, which has become more and more demanding and aware.
RM Project becomes eco-friendly and introduces the RM Academy project, a training for all the professionals who want to offer the client extraordinary results, a perfect balance of shapes, colors and images, a sensory experience that celebrates personal style.
Moreover, the development of a new franchising format to represent the entire RM vision.